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甫於倫敦時裝周線上推出最新系列「#迷宮喧囂」(In the Maze of Noises)的 #AP...

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甫於倫敦時裝周線上推出最新系列「#迷宮喧囂」(In the Maze of Noises)的 #APUJAN 與源於⽇本的知名飲料品牌「紅茶花伝」聯⼿打造療癒系包裝,將奇幻世界觀延伸到「皇家紅茶」和「皇家奶茶」瓶⾝視覺,訴說那些與茶共渡的時光篇章。

APUJAN詹朴運⽤喜愛的奇幻元素,將瓶⾝上的虎斑貓「布魯」與柴⽝「茶茶」化⾝療癒系嚮導,陪伴觀眾⼀同登陸奇幻星球。

「#皇家紅茶」以⾦⾊星空為底,穿插著⽇常⽣活裡的落葉、茶杯、紙⾶機與想像中的火箭、翼⼿龍,隨著柴⽝「#茶茶」穿梭在城市中的各⾓落,展開⼀場虛實交織的都市冒險;「#皇家奶茶」以⽩⾊為基底,搭配藍與⾦⾊,虎斑貓「#布魯」與散落在⼀旁的打字機、墨⽔、鑰匙、拼圖、煙⽃、書⾴和信等充滿⽣活感的元素,編織出在辦公桌前創作的異想時光。

#APUJANX紅茶花伝

Photography|Mori


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APUJAN is a newly founded designer label based in London. Designer Apu Jan is originally from Taiwan and recently graduated from Royal College of Art MA Fashion Womenswear (Knitwear). His graduation collection has been broadly covered by various media both in Europe and Asia and received good reviews. In 2013,APUJAN opened the Autumn Winter Fashion Scout schedule during London Fashion Week. The AW 2013 collection titled “Petroleum” is APUJAN’s first womenswear collection since graduating from Royal College of Art.The collection has since been praised by various UK and international press. Dubbed as one of the next Asian designer to watch, APUJAN has featured on the front pages of several Taiwanese national newspapers, as well as prominent UK media including Vogue.com, Wall Paper Magazine, Fashion156.com, and Hello! He has strong knitting skills to construct womenswear with an unique form. The story behind his collection always combines history and fantasy, the real and the surreal. He likes to use traditional oriental elements with modern interpretation. He also likes to blend together the bold innovation with a touch of casualness. His unique approaches reveal his particular cultural background and an extra-ordinary thinking style. He manipulated various knitting techniques creating visually stunning yet physically fitted garments. Patterns are always simple yet imaginative. Graphics are sophisticated, but low-keyed. His clothes are daring and wearable, a best mixture of avant-garde and commercial feasibility. All in all, it has the potential to become a successful ready to wear brand.
London based fashion designer
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